The author and professor Phil Kotler, sometimes called the Father of Marketing, once said that “Marketing takes a day to learn and a lifetime to master.” As a life insurance agent, developing and implementing a marketing strategy is essential to…
Buying and using aged leads for your life insurance telesales can help you get the most deals out of your lead budget. But if you’re just starting out, you may not know where to get these leads, how to buy…
As a life insurance broker or agent, you’re faced with a sea of options when it comes to purchasing leads. You might have heard that aged leads are a cost-effective way to acquire potential customers, but are aged life insurance…
Brokers hoping to close the most deals on life insurance policies have two options when it comes to buying leads. There’s fresh or “real time” leads, which are delivered to agents within hours or days of the prospect opting in.…
Hey guys, how are you doing? Laz Barath with you, family first life, American Capital life. I hope you guys are all doing well, making a lot of money, booking those appointments, buying those leads. I wanted to talk about…
Selling insurance comes with its own set of obstacles, and salespeople are constantly searching for ways to overcome them. Especially if you’re just starting out, you’re probably trying to rise to every challenge, have an answer to every excuse your…
When you visit potential insurance leads to give them a quote, you’re mainly trying to get a deal on a policy. But getting the deal is only part of it; you’ve got to make sure your customer keeps their deal,…
The world of sales generally accepts that “customer” and “friend” should stay two separate titles. And while I agree that you shouldn’t sell to your friends (unless they come to you first), I do believe it’s important to establish a…
When you’re working insurance leads, whether they’re fresh, aged, or second-chance opportunities, you probably have a script that you stick to for each person you contact. Scripts can be super helpful, but they can also hold you back if you…
If you’re burnt out from working lead after lead that doesn’t convert, you might be wondering what you’re missing. Is there some special trick everyone else is using to get better results? How do you get those conversions without the…
