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Aged Leads: Should I Buy Them?

Aged Leads: Should I Buy Them?

As an insurance agent or broker, you understand the value of aged insurance leads in your business. These leads can provide a cost-effective way to maintain consistent prospecting activity and supplement your digital marketing efforts. In this blog post, we will delve into the importance of aged insurance leads for your agency’s success.

We’ll explore how combining these valuable resources with modern platforms like Facebook campaigns and Google Ads can enhance lead generation strategies. Furthermore, we will discuss best practices for using aged insurance leads effectively, such as purchasing large quantities regularly and leveraging automation tools for efficiency.

By implementing these strategies, you can maximize the potential of aged leads while maintaining a competitive edge in today’s ever-evolving insurance market.

The Importance of Aged Insurance Leads

Aged insurance leads are a crucial component in the marketing budget for call centers and individual agents. They provide an affordable way to supplement new leads, ensuring that agents stay busy and maintain a steady flow of prospects. With aged leads, transfer rates and close rates do not suffer compared to fresh ones, making them an effective tool in achieving maximum ROI.

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Cost-effective addition to your marketing strategy

One significant advantage of using aged insurance leads is their cost-effectiveness. Since these leads have been generated previously but were not immediately sold or utilized by other businesses, they come at a lower price than freshly generated insurance leads. This makes them an ideal option for small agencies or independent brokers looking to expand their prospect pool without breaking the bank.

  • Budget-friendly: Aged insurance leads can be purchased at a fraction of the cost of new ones, allowing you to allocate more resources towards other aspects of your business.
  • Faster results: Since these prospects have already shown interest in obtaining coverage before, there’s no need for extensive nurturing efforts – simply reach out with relevant offers tailored specifically for them.

Maintaining consistent prospecting activity

Incorporating aged insurance leads into your sales process helps ensure that you always have potential clients lined up even during slow periods when generating new inquiries might prove challenging. By consistently working through both fresh and aged data sets simultaneously as part of your overall lead generation strategy, you’ll be able to keep momentum going while minimizing downtime between campaigns. Lead generation is an essential aspect of any successful insurance business, and aged leads can play a vital role in maintaining consistent prospecting activity. Not only do they provide cost-effective opportunities for agents to connect with potential clients, but they also help ensure that your pipeline remains full even during slower periods.

Aged insurance leads are a cost-effective way to increase your marketing strategy and maintain consistent prospecting activity. Combining aged leads with digital marketing platforms is an effective way to supplement current campaigns for maximum ROI.

  • Key Takeaway: Aged insurance leads are a cost-effective way for agents to supplement their marketing budget, ensuring that they stay busy and have a steady flow of prospects. Incorporating aged leads into the lead generation strategy helps maintain consistent prospecting activity while avoiding downtime between campaigns. A wise investment indeed.

Combining Aged Leads with Digital Marketing Platforms

Aged insurance leads can be a valuable asset when used in conjunction with digital marketing platforms such as Facebook campaigns or Google Ads. By using both channels simultaneously, you can optimize lead generation efforts over time while adjusting budgets accordingly based on performance metrics like CPL (Cost Per Lead). This approach allows for better control over ad spend and improved overall results.

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Supplementing Facebook Campaigns with Aged Leads

To get the most out of your aged insurance leads, consider supplementing them into your existing Facebook advertising strategy. For example, create custom audiences from these older prospects and use lookalike audiences to expand your reach further. Additionally, incorporating retargeting ads will help keep your brand top-of-mind among potential clients who may have initially expressed interest but did not convert at that time. These tactics combined will enable you to maximize the value of each lead by reaching more interested individuals and increasing conversion rates.

  • Create custom audiences from aged leads data
  • Use lookalike audiences to expand reach further
  • Incorporate retargeting ads for increased conversions

Utilizing Google Ads Alongside Aged Data

Google Ads, another powerful digital marketing platform, can also benefit significantly from integrating aged insurance leads into its strategies. Start by uploading this data as a customer match audience within Google Ads so that you can serve targeted advertisements directly to these past prospects. Furthermore, implement remarketing lists for search ads (RLSA) to ensure your ads are displayed when these individuals search for relevant keywords. By combining aged leads with Google Ads, you can create a more comprehensive and effective marketing strategy that maximizes the potential of each lead.

  • Upload aged leads data as customer match audience
  • Implement remarketing lists for search ads (RLSA)
  • Create a comprehensive marketing strategy

Incorporating aged insurance leads into your digital marketing platforms not only helps optimize ad spend but also ensures that no opportunity is left untapped. As you continue to refine your strategies, remember to monitor performance metrics closely and adjust budgets accordingly so that you can achieve maximum ROI from both fresh and aged leads alike.

By combining aged leads with digital marketing platforms, insurance agents and brokers can increase their sales opportunities. Best practices for using aged insurance leads should be considered in order to maximize the return on investment from this strategy.

Key Takeaway: This article provides an overview of how aged insurance leads can be leveraged to optimize lead generation efforts when combined with digital marketing platforms such as Facebook campaigns and Google Ads. It explains the tactics that should be employed, including creating custom audiences from aged leads data, using lookalike audiences to expand reach further, incorporating retargeting ads for increased conversions, uploading aged leads data as customer match audience within Google Ads and implementing remarketing lists for search ads (RLSA). In short, combining fresh and aged leads with these digital channels is a surefire way to get the most bang for your buck.

Best Practices for Using Aged Insurance Leads

When integrating aged insurance leads into your business operations, there are several best practices worth considering. By following these guidelines, you can maximize the potential of your aged leads and improve overall results.

Buying Large Quantities Regularly (e.g., 5k per week)

Purchasing bulk amounts of aged insurance leads weekly helps ensure a constant supply of prospects for call center staff or field salespeople. This steady stream of leads allows agents to maintain consistent prospecting activity without having to worry about running out of contacts. Additionally, buying in large quantities often comes with volume discounts from lead providers like Badass Insurance Leads, further increasing the cost-effectiveness of this strategy.

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Leveraging Automation Tools for Efficiency

Incorporating automation tools like Samsung automations can streamline processes further by automatically contacting these older prospects without manual intervention from agents themselves. Some popular automation platforms include:

These platforms allow you to create customized email campaigns that nurture and engage your aged insurance leads over time, improving conversion rates and reducing the amount of manual work required by agents.

Diversifying Contact Methods

To increase engagement with aged insurance leads, it’s essential to diversify your contact methods. While phone calls remain a popular and effective method for reaching out to prospects, incorporating other channels such as email and text messaging can improve response rates. For example:

  1. Send personalized emails with relevant information about the insurance products you offer.
  2. Utilize SMS marketing campaigns to share promotions or updates on policy changes.

Diversifying your communication methods helps ensure that you reach prospects through their preferred channel, increasing the likelihood of engagement and conversion.

Tracking Performance Metrics

To optimize your use of aged insurance leads, it’s crucial to track performance metrics like close rates, transfer rates, and cost per lead (CPL). By monitoring these key indicators over time, you can identify trends in lead quality and adjust your strategy accordingly. Tools like Google Analytics or specialized CRM software can help you gather valuable insights into how well your aged leads are performing compared to fresh ones.

Incorporating these best practices into your business operations will enable you to make the most out of aged insurance leads while maximizing ROI from this cost-effective resource.

Key Takeaway: Buying aged insurance leads in bulk, leveraging automation tools to increase efficiency and diversifying contact methods are all essential best practices for maximizing ROI from this cost-effective resource. Tracking performance metrics is also key for optimizing lead quality over time.

Frequently Asked Questions Aged Insurance Leads

Are aged leads worth it?

Yes, aged leads are worth considering for insurance agents and brokers. They provide a cost-effective way to maintain consistent prospecting activity and supplement digital marketing campaigns. Additionally, they can be purchased in large quantities regularly, providing ample opportunities for conversion.

What are the benefits of aged leads?

Aged leads offer several benefits including lower costs compared to fresh leads, higher availability in bulk quantities, less competition from other agents pursuing the same prospects, and potential untapped markets due to initial non-conversion reasons that may have changed over time.

How to get hot leads for life insurance?

To generate hot life insurance leads, consider using a combination of methods such as purchasing high-quality lead lists from reputable providers like Badass Insurance Leads, leveraging digital marketing platforms like Facebook Ads or Google Ads with targeted campaigns, utilizing SEO strategies on your website or blog content creation efforts and engaging in social media outreach.

How much does the average life insurance lead cost?

The average cost per life insurance lead varies depending on factors such as quality (fresh vs. aged), source (lead generation company vs. self-generated), type (exclusive vs shared) among others. Generally speaking though expect costs ranging anywhere between $5-$50 per individual lead based on these factors.


The use of aged insurance leads can be an effective way for agents and brokers to expand their reach and grow their business. Aged insurance leads, when paired with digital marketing tools, give agents and brokers a chance to reach out to a broad spectrum of prospects. By following best practices such as segmenting customer data and focusing on high-value prospects, businesses can maximize the effectiveness of aged insurance lead generation strategies while minimizing costs. With careful planning, leveraging aged insurance leads is sure to provide great returns for any agent or broker looking to take advantage of this valuable resource.

Grow your insurance business today with our high-quality aged leads! Our experienced team can help you find the perfect solution for your needs.

Steven Ruddy

Steven Ruddy is a designer by heart and has been working in the agency space for about ten years. He brings a level expertise for design and strategy helping generate more agents and brokers across the country for Badass Insurance Leads.