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200 Unique Insurance Company Name Ideas [2023]

200 Unique Insurance Company Name Ideas [2023]

Deciding on a perfect insurance company name can be overwhelming. Luckily, we did a lot of the work for you and created 200 for you to ponder.

Why? The right name can make all the difference when it comes to gaining market share, attracting satisfied customers and standing out in this competitive industry.

See our categoized list below of insurance company names broken down by Life, Medicare, FEX and Health.

If you’re in the life insurance industry and are wanting to start your own company, here’s a short list of life insurance company names that you could use or get creative inspiration from.

Life Insurance Company Name Ideas

  1. LifeGuardian Insurance
  2. LegacyLife Assurance
  3. VitalSure Life Insurance
  4. ProsperLife Agency
  5. Everlasting Assurance
  6. TrustBridge Life Insurance
  7. SecurePath Insurance
  8. ParamountLife Agency
  9. EliteLegacy Assurance
  10. HeritageGuard Insurance
  11. PrimeLife Assurance
  12. GuardianBridge Insurance
  13. VitalBridge Life Insurance
  14. SecureLife Solutions
  15. PremierLegacy Assurance
  16. AnchorLife Insurance
  17. SecureNet Solutions
  18. EternalCover Life Insurance
  19. SecureHaven Assurance
  20. AssurancePlus Life Agency
  21. EverTrust Assurance
  22. LegacyBridge Insurance
  23. SecurePoint Life Insurance
  24. ShieldStone Assurance
  25. HeritageLife Agency
  26. BrightLife Insurance
  27. SecureLegacy Assurance
  28. LegacyShield Insurance
  29. ProsperGuard Assurance
  30. GuardianLife Solutions
  31. NobleBridge Insurance
  32. LifePreserve Assurance
  33. SecureForte Insurance
  34. HeritageBridge Life Insurance
  35. ParamountLife Solutions
  36. SafePath Assurance
  37. TrustMark Insurance
  38. SecureLine Life Agency
  39. LegacyNet Assurance
  40. LifeSafeguard Insurance
  41. EternalBridge Assurance
  42. GoldenGuardian Insurance
  43. SecureVantage Life Agency
  44. LifeFortress Assurance
  45. LegacyHarbor Insurance
  46. PrimeBridge Life Insurance
  47. GuardianPoint Assurance
  48. SecureHorizon Insurance
  49. LifeAnchor Solutions
  50. ProsperBridge Assurance

Another hot industry is Medicare. As you know, the Boomers here in the States are getting older and in need of Medicare and related services. Wanting to create a brand around selling Medicare? take a look at some of the Medicare inspired business names below.

Medicare Insurance Company Name Ideas

  1. MediCareConnect
  2. MediCareShield
  3. MediSecure Solutions
  4. MediSure Advantage
  5. PrimeMedicare Agency
  6. GoldenBridge Insurance
  7. MediLink Assurance
  8. MediGuardian Solutions
  9. MediNet Coverage
  10. TrustedMedicare Agency
  11. SecureHealth Assurance
  12. MediBridge Insurance
  13. MediSafeguard Solutions
  14. MediPrime Coverage
  15. ApexMedicare Agency
  16. ReliableMedicare Assurance
  17. MediFortitude Insurance
  18. MediChoice Solutions
  19. MediPro Coverage
  20. VitalMedicare Agency
  21. PrimeGuardian Assurance
  22. SecureCare Insurance
  23. MediEssentials Solutions
  24. MediAnchor Coverage
  25. EverSafeMedicare Agency
  26. TrustedGuardian Assurance
  27. MediLink Insurance
  28. EliteMedicare Solutions
  29. MediHarbor Coverage
  30. ReliableBridge Agency
  31. MediWell Assurance
  32. SecureLink Insurance
  33. MediSense Solutions
  34. MediSafe Coverage
  35. ParamountMedicare Agency
  36. GoldenGuard Assurance
  37. MediSupport Insurance
  38. MediCore Solutions
  39. PrimeBridge Coverage
  40. VitalGuardian Agency
  41. SecureMedicare Assurance
  42. MediTrust Insurance
  43. ApexMedicare Solutions
  44. MediNet Coverage
  45. TrustMedicare Agency
  46. SecureHealth Assurance
  47. MediBridge Insurance
  48. MediSafeguard Solutions
  49. MediPrime Coverage
  50. ReliableMedicare Agency

As a subset of life insurance, final burial aka final expense life insurance is also on a growth trajectory. If your niche agency primarily wants to focus on this type of sale, see the business names below.

Final Expense Insurance Company Name Ideas:

  1. EternalCare Insurance
  2. SereneGuard Assurance
  3. PeacefulRest Solutions
  4. FinalGuard Insurance
  5. TranquilFarewell Agency
  6. CompassionCover Assurance
  7. SacredPassage Insurance
  8. SerenityLegacy Solutions
  9. EverlastingGuard Agency
  10. EternalBridge Assurance
  11. TranquilityCover Insurance
  12. FinalJourney Solutions
  13. CompassionGuard Agency
  14. SacredFarewell Assurance
  15. SereneCross Insurance
  16. PeacefulLegacy Solutions
  17. TranquilHaven Agency
  18. EternalPeace Assurance
  19. SerenityMeadow Insurance
  20. FarewellGuard Solutions
  21. CompassionRest Agency
  22. EverlastingCover Assurance
  23. TranquilityMeadow Insurance
  24. FinalCross Solutions
  25. PeacefulPassage Agency
  26. SacredLegacy Assurance
  27. SereneMeadow Insurance
  28. EternalFarewell Solutions
  29. TranquilPassage Agency
  30. FarewellPeace Assurance
  31. CompassionMeadow Insurance
  32. SerenityCover Solutions
  33. PeacefulBridge Agency
  34. SacredFarewell Assurance
  35. EverlastingPassage Insurance
  36. TranquilityGuard Solutions
  37. EternalRest Agency
  38. FinalMeadow Assurance
  39. SereneHaven Insurance
  40. CompassionBridge Solutions
  41. PeacefulLegacy Agency
  42. SacredPassage Assurance
  43. SerenityGuard Insurance
  44. EternalMeadow Solutions
  45. TranquilLegacy Agency
  46. FarewellRest Assurance
  47. CompassionMeadow Insurance
  48. PeacefulHaven Solutions
  49. EverlastingCross Agency
  50. TranquilityLegacy Assurance
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Healthcare agencies are on the up and up right now. Starting your own agency is most likely a smart move, as long as you have a good mentor helping you along the way. See some of our recommended Healthcare agency business names below.

Healthcare Insurance Company Name Ideas

  1. MediCarePoint Insurance
  2. HealthGuard Assurance
  3. WellnessBridge Solutions
  4. VitalCare Agency
  5. PrimeHealth Assurance
  6. ApexGuardian Insurance
  7. HealthNet Solutions
  8. ReliableCare Agency
  9. MediProvidence Assurance
  10. TrustedHealth Insurance
  11. WellSure Solutions
  12. VitalBridge Agency
  13. PrimeGuard Assurance
  14. HealthEssentials Insurance
  15. ApexHealth Solutions
  16. MediFortitude Agency
  17. ReliableGuard Assurance
  18. HealthLink Insurance
  19. WellPrime Solutions
  20. VitalGuardian Agency
  21. PrimeHealthcare Assurance
  22. TrustedCare Insurance
  23. MediPro Solutions
  24. WellShield Agency
  25. ApexWellness Assurance
  26. HealthPath Insurance
  27. ReliableBridge Solutions
  28. MediFortress Agency
  29. TrustedGuard Assurance
  30. HealthMatters Insurance
  31. WellBridge Solutions
  32. VitalCare Agency
  33. PrimeGuardian Assurance
  34. HealthNet Insurance
  35. ReliableCare Solutions
  36. MediEssentials Agency
  37. TrustedHealth Assurance
  38. WellSure Insurance
  39. ApexBridge Solutions
  40. HealthAnchor Agency
  41. PrimeFortitude Assurance
  42. MediLink Insurance
  43. WellPath Solutions
  44. VitalPro Agency
  45. TrustedGuardian Assurance
  46. HealthProvidence Insurance
  47. ReliableHealth Solutions
  48. WellGuard Agency
  49. ApexEssentials Assurance
  50. MediTrust Insurance

We are just scraping the surface when it comes to ideas. Some of the names above may be used in some form so before picking, you’ll want to Google it and or check your state’s business license name search if you have one.

Brainstorming Names for Your Insurance Business

There are a few things that can help you decide the rihght name for your insurance company or agency.

1: Looking at the Compeition: Do simple Google searches for variations of the brand names that you think you want to use. You’ll see some current companies that are already using it or similar types which could trigger some ideas:

2: Write out a List: Create a list of adjectives of your brand’s tone, personality and team. This could also help you think of some descriptive brand words.

3: Emotion: When customers work with you, what kind of feeling you want them to feel? Make a list of emotions youd like to have your customers feel.

Is Your URL Available?

You’re also going to want to make sure that the URL is available for the name that you choose. We recommend using as the registrar but there are tons more out there. I would still recommend using the .com variation of whatever brand you choose.

Another awesome tool Ive found is called

All you have to do is type in the type of business you want create and using AI, it spits out some options and even lets you know if the URL is available and on social as well!

See also  Life Insurance Industry Trends: A Comprehensive Overview

Should I Consider SEO (Search Engine Optimization)?

After doing SEO for a long time, my answer is Yes and No (when choosing the name).

I would say that if you try and game the system by naming your brand something so clearly obvious for the search engines, you could actually hurt yourself.

At this point, websites like or are all taken. So if there’s a name that you have your heart set on that’s more simple, you may not be able to purchase the .com variation. You can always use a broker service to help you purchase one but it could take months of negotations and a ton of money.

At the same time, if you go to the other end of the spectrum and call yourself, let’s say, GigglyHelperTeam or something so random, you may alienate yourself in such a way as people not understanding what you;re all about.

I recommend just focusing on a brand that reflects WHO you are and WHO you want to serve. Then, create a website that has content related to that.

As you probably know, insurance companies operate in a highly regulated industry, with various legal and regulatory requirements that govern their operations. These requirements ensure that insurance companies maintain transparency, financial stability, and fair practices, ultimately protecting the interests of policyholders.

One area where these requirements directly influence insurance companies is in the choice of their names. Regulatory authorities often mandate certain terms or elements that must be included in insurance company names to ensure clarity and avoid misleading consumers. Here’s a link to some of the rules here in Florida but check with your own state for specific rules there.

For example, regulatory bodies may require insurance companies to include specific terms such as “insurance,” “assurance,” or “underwriters” in their names to clearly indicate the nature of their business. This helps individuals seeking insurance services to easily identify licensed insurance providers and differentiate them from other financial entities.

In addition to specific terms, regulatory authorities may also enforce guidelines on the use of words or phrases that could mislead or deceive consumers. Insurance company names that imply a false sense of security, misrepresent their services, or create confusion among potential policyholders are generally not allowed.

Furthermore, certain jurisdictions may have additional requirements for insurance company names. For instance, a state like California may have specific rules regarding the inclusion of geographical references in insurance company names, aiming to ensure that policyholders have a clear understanding of the company’s regional focus.

Insurance Company Statistics

This fast growing industry is truly something to watch. We’ve seen healthy growth and a lot of opportunities for entrepreneurs to make a decent living by selling or creating related products and services. Here are some stats that we have compiled:

  • In 2021, the U.S. Insurance industry’s net premiums written totaled $1.4 trillion.
  • There are almost 6000 insurance companies across the US.
  • The US Insurance industry employs close to 2.9 million employees.
  • Our insurance industry contributes 3.1% of the country’s GDP.

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Dustin DeTorres

Dustin DeTorres is the Co-Founder of Badass Insurance Leads. For over a decade, he's helped insurance agents across the USA close deals by generating leads for their businesses.