The author and professor Phil Kotler, sometimes called the Father of Marketing, once said that “Marketing takes a day to learn and a lifetime to master.”
As a life insurance agent, developing and implementing a marketing strategy is essential to establishing yourself as a reputable broker and cultivating a strong client base.
If you’re looking for some fresh techniques to mix up your marketing routine, check out these ten great ideas for life insurance marketing.
Team Up With Local Businesses
Partnering with other businesses in your area can be a win-win for everyone involved. Ask a nearby shop if you can leave a fishbowl out so customers can enter a giveaway. Or team up to create coupon cards that can be redeemed for discounts or freebies at stores and businesses all over town.
Sponsor Community Events
Getting out into the community by sponsoring or tabling at municipal events is an awesome opportunity to introduce yourself and your business to potential clients face-to-face. Activities like a fall festival or Fourth of July celebration bring out lots of local families who may be in the market for life insurance.
Offer Referral Bonuses
If you’re an established agent, you may be overlooking an easy lead source: your existing customers! Offer an incentive such as a gift card to clients who refer friends in need of a life insurance quote to you.
Create a Google Business Profile
When people go to Google and search for “life insurance agents near me,” you want your business to be front and center on their search results. Creating a Google My Business profile will help put your business in front of more people on the world’s most popular search engine.
Ask For Online Reviews
Google Business profiles also collect customer reviews, and many people check these reviews before they call or visit the business themselves. Once you have a profile, reach out to some of your satisfied customers and ask if they’d be willing to leave a review for you. You can also do this with other review sites like Yelp or Trustpilot.
Help a Reporter Out
Help a Reporter Out (HARO) is a free service that connects journalists in need of a quote with experts in various fields. If you sign up, you’ll receive emails when a journalist is writing an article about life insurance and wants to interview an agent. Being quoted in a news piece is a great way to get your name out there and build credibility.
Join Industry Groups Online
On social media platforms like Facebook and LinkedIn, you can join groups to communicate with other life insurance professionals and even potential prospects. Just don’t join and immediately start spamming with sales posts — that’s an easy way to get kicked out. Instead, take the time to chat with other group members, answer some questions and establish your expertise as an agent.
Optimize Your Email Marketing
You may already use email marketing to send welcome emails to new leads, deliver quotes, or distribute a regular newsletter to clients. But there’s more you can do to reach and connect with customers through email, including delivering personalized messages, collecting questions and feedback, and crafting eye-catching subject lines to make sure your emails get opened. (We use Constant Contact)
Mix Up Your Marketing Content
Most agents who use content marketing on their websites use blog posts, but the world of content marketing is a lot bigger than that. Try out some different mediums for your content marketing, like podcasts, videos or infographics.
Make Your Website Mobile-Friendly
In 2019, over 60% of Google searches were done on a mobile device. That means your website has to look good and load quickly on a smartphone or tablet if you want to reach the majority of your audience. Otherwise, you’ll quickly get lost in the miles of search results your prospects are scrolling through each day.
With these genius marketing strategies, life insurance customers will be pouring into your office before you know it.
If you need some prospects to reach out to in the meantime, you can always purchase some leads online to get started.
Ready to give aged life insurance leads a try? Click here to purchase.
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