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Life Insurance Leads ROI Calculator

Life Insurance ROI Calculator

The Life Insurance Leads ROI Calculator is a simple yet powerful tool designed to help insurance agents measure the effectiveness of their lead generation efforts. Whether you’re purchasing life insurance leads or generating them organically, this calculator gives you a clear picture of your return on investment (ROI).

Here’s a step-by-step guide to using it effectively:


Step 1: Enter Your Cost Per Lead

Input how much you’re paying for each lead. If you’re generating leads organically, you can estimate this by dividing your total marketing costs by the number of leads generated.


Step 2: Add the Number of Leads

Enter the total number of leads you’ve purchased or generated within the period you’re evaluating.


Step 3: Include Your Conversion Rate

Estimate the percentage of leads you successfully convert into paying clients. For example, if you close 10 out of 100 leads, your conversion rate is 10%.


Step 4: Enter the Average Policy Premium

Provide the average annual premium for the policies you typically sell. This number gives you an idea of how much revenue each converted lead generates.

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Step 5: Input Your Commission Rate

Include the percentage commission you earn on each policy sold. This determines how much revenue you earn from a successful sale.


Step 6: Calculate Your ROI

Click the Calculate ROI button to instantly see your results. The calculator will show:

  • Your total cost
  • Your total revenue
  • Your ROI as a percentage

For example, if your ROI is 50%, it means you’re earning $1.50 for every $1 spent on leads.


Why Use the Life Insurance Leads ROI Calculator?

This tool is perfect for insurance agents who want to:

  • Assess Lead Quality: Understand if your leads are worth the investment.
  • Optimize Marketing Spend: Identify areas where you can increase ROI.
  • Set Clear Goals: Determine the number of leads you need to hit your income targets.

Try the Calculator Today

Ready to take control of your lead generation strategy? Use the Life Insurance Leads ROI Calculator today and see how profitable your efforts really are!

Dustin DeTorres

Dustin DeTorres is the Co-Founder of Badass Insurance Leads. For over a decade, he's helped insurance agents across the USA close deals by generating leads for their businesses.