When you’re just getting started in the world of life insurance sales, it can be hard to know where to begin.
You know that you need leads to make sales, and you may even know how and where to buy them.
But which leads should you buy to get the most out of your investment?
What is the best type of lead for new life insurance agents?
Here’s my take as someone with over 10 years of experience in the industry: aged leads are the best option for new agents. Let me tell you why…
Aged Leads Save You Money
One of the best things about aged life insurance leads is their cost-effectiveness. You can purchase leads in bulk for a fraction of what you’d pay for fresh leads.
If you’re just starting out, you probably don’t have a ton of money to invest in lead purchasing. Buying aged leads in bulk can help you get the most bang for your buck.
Aged Leads May Get You More Sales
One of the arguments brokers often hear against aged leads is that the conversion rate – the number of leads that actually turn into sales – is lower for aged leads than for fresh. While that may be true, it’s also true that working with aged leads is a numbers game.
Because aged leads are so much cheaper than fresh, you can purchase ten or even twenty times as many leads for the same price. When you buy and work aged leads in bulk like this, you’re more likely to come out with a higher number of sales in the end because the lower conversion rate is outweighed by the sheer volume of leads.
Aged Leads Give You Lots of Practice
Bulk aged life leads present a unique opportunity for new brokers to gain a ton of experience. Like anything else, the more time you spend connecting with leads over the phone or email, the better at it you’ll get.
Working through big batches of bulk leads allows new agents to rack up tons of experience. As you get more and more practice on the phone, you’ll close the knowledge and experience gap between yourself and agents who have been doing this longer, granting you a competitive edge in the cutthroat insurance industry.
Competition is Smaller For Aged Leads
As you reach out to leads, you’ll likely encounter some who are frustrated, annoyed or flat-out angry that you’re calling them. This happens a lot with fresh leads, because a prospect can get a flurry of calls from agents ready to pounce as soon as they give their phone number for a quote.
But as the leads age, competition vanishes as quickly as it came. Seriously — over 95% of agents don’t bother calling leads after the first week.
This presents a fantastic opportunity for fledgling brokers who purchase aged leads. When you connect with these prospects, you’ll have the chance to build and nurture a rapport with them that other agents aren’t interfering with.
When you’re a new life insurance agent, you need every advantage you can get to claw your way to the top.
Getting started with aged leads offers you a cost-effective way to gain tons of experience and reach prospects with significantly less competition.
All these factors combine to make aged leads the best investment for new life insurance agents.
Ready to give aged life insurance leads a try? Click here to purchase.