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4 Big Secrets About Insurance Leads Revealed!

If you’re burnt out from working lead after lead that doesn’t convert, you might be wondering what you’re missing. Is there some special trick everyone else is using to get better results? How do you get those conversions without the disappointment of bad leads? Let me fill you in on four big secrets to getting the most out of your insurance leads.

#1: There is no “magic lead”

Trust me, I’ve tried them all. And the truth is, a lead is a lead is a lead. I’ve gotten deals from every type of lead out there, and I’ve just as easily been frustrated by them. Every kind of lead has the potential to work, if you know how to work them.

#2: “Screw-You” Leads

The trick, then, is to diversify and build up a surplus of leads from a variety of sources. Maybe you’ve heard of having “screw-you money” (or a less PG version of that saying) — what I’m talking about is “screw-you leads”. If you’ve only got 10 or 20 leads when you sit down for a dial session, every single one is life-or-death. You get frustrated or even desperate when a few in a row don’t work out. So what I try to shoot for is 100 leads at a time. That way, I’ve got enough on the table that I can say, “thank you, next” whenever one doesn’t work out. 

#3: Getting the right blend

It’s not just important to have a bunch of leads at your fingertips. You want to get those leads from a blend of different sources. Finding the right blend of lead sources depends on your style and pitch strategy, but I’ll tell you what I like to use. I love instant internet life leads. I find them to be really solid leads who know what they’re looking for. So I try to get about 30-40 instant internet life leads to start off with. Then I look for about 20 or so fresh leads, and I fill out the rest of the batch with second-chance leads. 

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This is a blend that I find works for me; your mileage may vary. But you’re looking for a batch of 100 leads that you can get 10-15 appointments out of. If you work those 100 leads, and you don’t get up to that 10-15 appointment goal, then you should start thinking about changing up the blend.

#4: Different lead types require different pitches

When I first started, I used exclusively second-chance leads. They’re cheaper, and they’re good to practice with. So I got really good at working second-chance leads. But then when I got a little more capital to work with, I went and bought $1,000 in fresh leads. It was a disaster. I was doing better on leads that I spent $200 or $300 on, than these fresh leads that I spent $1,000 on. That’s when I realized that different lead sources require a different pitch. These leads were coming from a different place, they had different priorities and interests. No matter where you get your leads from, you should recognize the differences that come from using a variety of sources to build your lead lists.

When it comes to working insurance leads, it’s about quantity and quality working together. You’ve got to have a large batch of leads from varied sources, including instant internet, second-chance, and fresh leads. If you’re looking for some fresh, high-quality insurance leads add to your blend, look no further than Dirt Cheap Life Insurance Leads. Order fresh & aged life insurance leads here.

Dustin DeTorres

Dustin DeTorres is the Co-Founder of Badass Insurance Leads. For over a decade, he's helped insurance agents across the USA close deals by generating leads for their businesses.