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Best Insurance Companies For Independent Agents

Best Insurance Companies for Independent Agents

Are you an insurance agent or new to the game looking to start selling? We’ve put together a list of our top insurance companies an indepenedent agent should start selling.

How did we rate these companies? We polled over 1000 licensed insurance agents that are actively selling insurance right now. We also took into consideration the reviews from US News and Reddit.

Name of Insurance Company# of AgentsRating out of 5.0
Encompass Insurance2,600 Independant Agents4.9 Rating
Erie Insurance 13,000 Independent Agents4.8 Rating
Liberty Mutual3,400 Independent Agents4.7 Rating
MetLife Insurance4,000 Independent Agents4.7 Rating
National General Insurance55,000 Independent Agents4.6 Rating
Markel Insurance5,000 Independent Agents4.6 Ratiing
Progressive Insurance40,000 Independent Agents4.6 Rating
Selective Insurance800 Independent Agents4.5 Rating
Hanover Insurance Group4,600 Independent Agents4.5% Rating
Travelers Insurance 13,500 Independent Agents4.5 Rating

Encompass Insurance

Encompass Insurance, a subsidiary of Allstate, specializes in offering personal insurance products with a focus on quality and comprehensive coverage. Known for its tailored insurance solutions, Encompass Insurance strives to provide exceptional service and value to its customers. The company’s innovative approach to insurance, combined with its strong backing by Allstate, ensures a reliable and forward-thinking insurance experience. Become an agent here.

Unique features that make selling for Encompass Insurance a beneficial choice for independent agents include:

  1. Exclusive Product Offerings: Encompass offers unique and exclusive insurance products that are not widely available in the market, giving agents a competitive edge.
  2. Strong Brand Support: Being part of the Allstate family, agents benefit from the strong brand recognition and trust associated with a major insurance player.
  3. Advanced Technology and Tools: Encompass provides agents with cutting-edge technology and tools for efficient policy management and customer engagement.
  4. Comprehensive Training and Support: The company offers extensive training and support to its agents, ensuring they are well-equipped to meet customer needs and stay ahead in the market.
  5. Attractive Compensation Plans: Encompass Insurance offers competitive compensation plans, rewarding agents for their sales achievements and customer service excellence.

Erie Insurance

Erie Insurance Group, renowned for its customer-centric approach, specializes in auto, home, life, and business insurance products. With a reputation for exceptional service and quality coverage, Erie Insurance has established itself as a trusted insurer in the industry. The company’s dedication to building long-term relationships with policyholders sets it apart, emphasizing personalized service and reliable protection. Become an agent here.

Unique features that make selling for Erie Insurance an appealing choice for independent agents include:

  1. Personalized Customer Service: Erie Insurance is known for its commitment to personalized customer service, enhancing the client experience and satisfaction.
  2. Competitive Pricing: The company offers competitively priced insurance products, which can be a strong selling point for agents.
  3. Strong Local Presence: Erie Insurance has a significant local presence in the regions it serves, fostering a sense of community and trust among clients.
  4. High Customer Retention Rates: Erie’s focus on customer satisfaction leads to high retention rates, benefiting agents through stable and ongoing commissions.
  5. Quality Insurance Products: The company is recognized for providing high-quality insurance coverage, making it easier for agents to confidently recommend Erie Insurance to potential clients.

Libery Mutual Insurance

Liberty Mutual Insurance is a leading global insurer, offering a wide range of insurance products and services, including auto, home, and life insurance. With a commitment to delivering exceptional customer service and innovative insurance solutions, Liberty Mutual is recognized for its dedication to sustainability and corporate responsibility. The company’s focus on personalized insurance offerings caters to the diverse needs of individuals and businesses alike. Become an agent here.

Unique features that make selling for Liberty Mutual a beneficial choice for independent agents include:

  1. Customizable Insurance Products: Liberty Mutual provides a variety of customizable insurance options, allowing agents to tailor policies to the specific needs of their clients.
  2. Strong Financial Stability: The company’s strong financial standing ensures reliability and trust, an important factor for agents when recommending an insurer to clients.
  3. Comprehensive Agent Support: Liberty Mutual offers robust support and resources to its agents, including marketing tools (Like dialers), training programs, and a supportive agent network.
  4. Innovative Digital Platforms: The insurer’s investment in digital innovation provides agents with efficient tools for policy management, client communication, and claims processing.
  5. Attractive Incentives and Rewards: Independent agents can benefit from Liberty Mutual’s competitive commission structures and incentive programs, which reward successful policy sales and client retention.

MetLife Insurance

MetLife Insurance, a globally recognized insurance provider, offers a comprehensive range of insurance products, including life, health, and auto insurance. Known for its stability and reliability, MetLife has a long-standing reputation for customer-centric services and innovative insurance solutions. The company’s commitment to technology and digital transformation has positioned it as a leader in the insurance industry. Click here to become an agent.

Unique features that make selling for MetLife an advantageous choice for independent agents include:

  1. Diverse Product Portfolio: MetLife offers a wide range of insurance products, allowing agents to cater to a varied client base with different insurance needs.
  2. Strong Brand Recognition: MetLife’s global presence and strong brand recognition can help agents build trust with potential clients more easily.
  3. Innovative Tools and Technology: The company provides agents with advanced tools and technology for efficient policy management and customer engagement.
  4. Competitive Commission Structure: MetLife offers a competitive commission structure, making it financially rewarding for independent agents.
  5. Extensive Training and Support: The company provides comprehensive training and support to agents, helping them stay updated with the latest industry trends and products.
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National General Insurance

National General Insurance, now part of the Allstate family, is a dynamic and versatile insurance company specializing in auto, RV, and home insurance. With its origins dating back to 1939, National General has a long history of providing specialized insurance products tailored to meet specific customer needs. The company’s focus on niche markets, combined with Allstate’s robust backing, positions it uniquely in the insurance industry. Become an agent for National General Insurance here.

Unique features that make selling for National General Insurance an attractive choice for independent agents include:

  1. Specialized Niche Products: National General’s expertise in niche markets, especially in auto and RV insurance, provides agents with unique products to offer clients.
  2. Strong Support from Allstate: The backing of Allstate enhances National General’s market presence and stability, instilling confidence in both agents and clients.
  3. Innovative Technology and Tools: National General equips agents with advanced tools and technology for efficient policy management and client servicing.
  4. Competitive Commission Structure: The company offers a competitive commission structure, making it financially rewarding for agents to sell their products.
  5. Extensive Training Programs: National General provides comprehensive training programs, ensuring that agents are well-informed about their products and industry best practices.

Markel Insurance

Markel Insurance is known for its specialization in niche markets, offering unique insurance solutions that cater to specific industries and activities. The company prides itself on understanding the distinctive risks associated with various niches, ranging from equine to renewable energy sectors. Markel’s approach to insurance is characterized by a combination of innovation, expertise, and a commitment to service excellence, setting it apart in the insurance industry. Become an agent.

Unique features that make selling for Markel Insurance an attractive choice for independent agents include:

  1. Niche Market Expertise: Markel’s focus on niche markets allows agents to offer specialized insurance products not commonly found with other insurers.
  2. Customizable Insurance Solutions: The company provides highly customizable insurance options, enabling agents to tailor policies to the unique needs of their clients.
  3. Strong Commitment to Service Excellence: Markel is known for its exceptional customer service and claims handling, enhancing client satisfaction and loyalty.
  4. Educational Resources and Support: Markel offers extensive educational resources and support to its agents, ensuring they are well-equipped to understand and sell niche products effectively.
  5. Attractive Incentive Programs: Independent agents can benefit from Markel’s competitive commission structures and incentive programs, rewarding them for their sales and client service efforts.

Progressive Insurance

Progressive Insurance is renowned for its innovative approach to insurance, particularly in auto insurance, where it has been a pioneer in offering customizable policies. With its iconic advertising and strong brand recognition, Progressive has become one of the most well-known insurance companies in the United States. The company’s focus on technology and customer convenience has positioned it as a forward-thinking player in the insurance industry. Become an agent with Progressive here.

Unique features that make selling for Progressive Insurance a beneficial choice for independent agents include:

  1. Pioneering Insurance Products: Progressive’s reputation for innovative and customizable insurance products, especially in auto insurance, offers agents a competitive edge.
  2. Strong Brand Recognition: The widespread recognition of Progressive’s brand can help agents build trust and rapport with potential clients more effectively.
  3. Advanced Digital Tools: Progressive provides state-of-the-art digital tools and platforms, facilitating efficient policy management and a seamless customer experience.
  4. Competitive Compensation Structure: The company offers attractive commission rates and bonus structures, making it financially rewarding for agents.
  5. Comprehensive Agent Support and Training: Progressive ensures that agents receive comprehensive support and training, keeping them up-to-date with the latest products and industry trends.

Selective Insurance

Selective Insurance stands out in the insurance industry for its personalized service and tailored insurance solutions, primarily focusing on property and casualty insurance. The company has built a reputation for its strong relationships with independent agents, emphasizing mutual success and growth. Selective’s commitment to technology and innovation, combined with its deep understanding of local markets, makes it a unique and competitive player in the insurance landscape. Become an agent here.

Unique features that make selling for Selective Insurance a beneficial choice for independent agents include:

  1. Focus on Local Market Needs: Selective’s deep understanding of local markets enables agents to offer more personalized and relevant insurance solutions to clients.
  2. Strong Partnership with Agents: The company is known for fostering strong, collaborative relationships with its independent agents, creating a mutually beneficial working environment.
  3. Innovative Technology and Tools: Selective provides advanced technology and tools to help agents manage policies efficiently and enhance customer engagement.
  4. Competitive Compensation and Rewards: Agents are offered competitive compensation and rewards programs, incentivizing successful sales and client service.
  5. Extensive Training and Support Programs: Selective invests in comprehensive training and support for its agents, ensuring they are well-equipped with the knowledge and skills needed in the evolving insurance market.
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Hanover Insurance Group

The Hanover Insurance Group, known for its wide range of property and casualty insurance products, caters to both individuals and businesses. The company distinguishes itself through its commitment to high-quality, personalized insurance solutions and exceptional customer service. With a focus on innovation and adaptability, The Hanover Insurance Group has established a strong presence in the insurance industry, particularly in the United States. Become an agent.

Unique features that make selling for The Hanover Insurance Group a compelling choice for independent agents include:

  1. Diverse Product Portfolio: The Hanover offers a broad array of insurance products, allowing agents to meet the varied needs of different clients.
  2. Customization and Flexibility: The company is known for its ability to provide customizable and flexible insurance solutions, which can be tailored to the specific needs of clients.
  3. Strong Support and Training for Agents: The Hanover is committed to supporting its agents with comprehensive training programs and resources, enhancing their ability to serve clients effectively.
  4. Innovative Technology Platforms: Agents benefit from The Hanover’s investment in technology, which provides efficient tools for policy management and client interaction.
  5. Competitive Compensation Structure: The Hanover offers attractive compensation and incentive programs, making it financially rewarding for agents to partner with them.

Travelers Insurance

Travelers Insurance is one of the largest property and casualty insurers in the U.S., providing a wide variety of commercial and personal insurance products. Founded in 1864, Travelers is a reputable carrier known for quality coverage, competitive rates, and excellent customer service. As an independent agent representing Travelers, you can benefit from their strong brand recognition and retain full control over your client relationships. Become an agent.

Reasons to Represent Travelers:

  • Over 150 years of experience providing insurance protection
  • Comprehensive set of products for both commercial and personal lines
  • Innovative coverages and discounts available, like identity fraud expense reimbursement
  • High financial strength ratings affirm claims paying ability
  • Access to their state-of-the-art IntelliQuote platform for quick quotes
  • Opportunity to retain client control as an independent agent

Considerations for Maximizing Your Earnings

When choosing the best life insurance companies for maximizing earnings, independent agents should consider the following factors:

  • Competitive Commission Structures: Look for companies offering high commission rates and attractive bonus structures. Higher commissions can significantly increase earning potential.
  • Volume and Renewal Bonuses: Some companies reward agents for achieving certain sales volumes or maintaining long-term client relationships with renewal bonuses, enhancing long-term earnings.
  • Diverse Product Range: Companies with a wide range of products allow agents to cater to a broader client base and cross-sell, leading to more sales opportunities.
  • Strong Brand Reputation: Selling for a company with a good market reputation can make it easier to gain client trust and close deals, thus increasing earnings.
  • Advanced Sales Support and Tools: Companies that provide effective sales training, marketing tools, and customer management systems can help agents close more deals efficiently.
  • Flexible Underwriting: Companies with flexible underwriting policies can help agents serve clients with diverse profiles, including those with higher risk, thus opening up more sales opportunities.
  • Lucrative Incentive Programs: Look for companies that offer additional incentives such as trips, awards, or special recognition programs for top-performing agents.
  • Growth Potential within the Company: Companies that offer career advancement opportunities or the ability to move into higher-earning roles can provide a path for income growth.
  • Supportive Corporate Culture: A supportive environment with access to mentorship, peer support, and continuous learning can enhance an agent’s ability to succeed and increase earnings.
  • Innovative Technology: Companies that invest in technology, such as AI-driven tools for customer insights and streamlined processing, can help agents work more efficiently and effectively.

Looking for Strong Support? Look for These Things

When considering life insurance companies to partner with, independent agents should look for strong support networks that can significantly enhance their ability to succeed. Here’s what agents should look for in a company’s support network:

  1. Comprehensive Training Programs: Companies that offer extensive training in product knowledge, sales techniques, and industry trends are valuable. This training should be ongoing to keep agents informed about new products and changing regulations.
  2. Effective Marketing and Sales Resources: Look for companies that provide quality marketing materials, such as brochures, websites, and online content, which can be customized for the agent’s clientele. Additionally, sales support tools like CRM systems, lead generation services, and quoting software can greatly aid in managing and growing client relationships.
  3. Accessible Underwriting and Administrative Support: Having a responsive underwriting team and efficient administrative support can streamline the process from policy application to issuance, making it easier for agents to manage their client portfolios.
  4. Mentorship and Peer Networks: Opportunities for mentorship, either through formal programs or through a culture that encourages collaboration and sharing of best practices among agents, can be extremely beneficial, especially for new agents.
  5. Regular Updates and Communication: Companies that keep their agents informed about policy changes, new products, and company news help agents stay knowledgeable and prepared to answer client questions.
  6. Responsive Customer Service: Strong customer service support for both agents and policyholders ensures that issues are resolved quickly, which can enhance client satisfaction and retention.
  7. Technology and Innovation: Companies investing in technology to simplify processes, like electronic applications and policy management systems, enable agents to work more efficiently and effectively.
  8. Incentives and Recognition Programs: Recognition of agent achievements through awards, incentives, or public acknowledgment can be a great morale booster and encourage a healthy competitive spirit among agents.
  9. Flexible Policy Options and Competitive Products: A company that offers a wide range of customizable policies gives agents the flexibility to tailor coverage to meet their clients’ unique needs.
  10. Professional Development Opportunities: Look for companies that invest in the long-term development of their agents, such as offering support for professional designations, attending industry conferences, or advanced training courses.

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Dustin DeTorres

Dustin DeTorres is the Co-Founder of Badass Insurance Leads. For over a decade, he's helped insurance agents across the USA close deals by generating leads for their businesses.