Buying and using aged leads for your life insurance telesales can help you get the most deals out of your lead budget. But if you’re just starting out, you may not know where to get these leads, how to buy them, or how to get the most benefit out of them. Let us break down for you the best practices for purchasing and working aged life insurance leads.
Where to Buy Aged Life Insurance Leads
The process for buying aged life insurance leads is pretty simple. In general, you will pay upfront to purchase a certain amount of aged leads in bulk. This is usually the best way to purchase aged leads and get the highest return on your investment.
The lead company you’re purchasing from will ask you a few questions to make sure you get leads you can use. You’ll tell them where you’d like the leads to be gathered from and a mileage radius you can work inside of.
Some lead companies might also ask if you’d like leads that fit a certain customer profile. You can give them an age or income range, and they’ll supply leads that fit within that range.
Finally, you’ll choose a package with a certain price point and number of leads to purchase. Usually, there’s a minimum amount of leads you must purchase or a minimum order price.
You’ll find a host of online lead generation agencies offering aged life insurance leads. You can purchase affordable aged life insurance leads from Dirt Cheap Life Leads here. And there are plenty of other lead providers who source aged leads with a variety of techniques.
Some vendors that we recommend looking into for telesales life insurance leads are:
Many providers use traditional methods like direct mail or telemarketing to generate their leads. Direct mail is the most old-fashioned form of lead generation, but with a well-designed mailer, providers can source highly-qualified leads for a relatively low price. Telemarketing leads may not be as high quality as direct mail or digital marketing leads, but they’ve done the hard job of cold-calling your lead for you.
How to Use Aged Life Insurance Leads
Once you’ve got your aged life insurance leads, the only thing left to do is close some deals. Sounds simple, right? But many agents find that’s easier said than done.
If you’re used to working fresh leads, you might find yourself frustrated when you start using aged leads. It doesn’t mean you’re a failure or that the leads are bad.
Savvy brokers know that different kinds of leads require a different approach. If you’re using the same tactics to work aged leads as you use for fresh ones, you may find you’re not seeing as much success as you could be. Here are some best practices to keep in mind when selling to aged life insurance leads:
Try, Try Again
Aged leads require a bit more perseverance than piping-hot fresh ones. Remember, these are usually leads that another broker already contacted and wasn’t able to sell.
But that doesn’t mean they’re impossible to sell to. Purchasing life insurance is a big decision, and many people just aren’t ready to pull the trigger on a policy after the first call. The key is to not give up on the lead after one phone call. Follow up with another call or leave a short, friendly voicemail to let the lead know you’ll be there whenever they’re ready to make a decision.
Don’t Act Cold
As previously stated, an aged life insurance lead has likely already been contacted by another broker. The upside of that is you don’t need to pick up the phone and talk to them like they have no idea who’s calling. Treating the lead like a past customer rather than a cold call leads them to assume they’ve been waiting for you to call. This strategy is a great way to capture an aged lead’s attention and nudge them further into the sales funnel.
Nurture Through Other Channels
Many leads find persistent phone calls and voicemails to be annoying. Aged leads who may have already gotten a few calls might just refuse to answer after a while. But you have another tool at your disposal: the lead’s email address.
Sending an email after the second call gives a potential customer time to read over and understand what you’re offering without the pressure of an agent on the other end of the line. It keeps them engaged while taking a bit of time off your hands. If you can automate these emails into a drip email sequence, you can save even more time engaging leads at a much larger scale than you could over the phone.
Now you’ve got all the details on buying and using aged life insurance leads. Ready to give these strategies a shot? Load up on quality aged life insurance leads from Dirt Cheap Life Leads here.