A trustworthy vendor shows you exactly where leads come from, proves consent, stands behind the data with a clear refund/replacement policy, and plays nicely with your CRM & compliance. You measure the relationship with a tight set of KPIs—contact rate, appointment rate, CPA/ROI—and improve weekly.
Aged leads are real opt-ins that are a few days to a few months old. They’re far cheaper than fresh/high-intent, so new agents on small budgets can buy more volume, practice scripts, and still hit ROI—if they follow a simple, compliant cadence.