skip to Main Content
Medicare Supplement Telesales Script

Medicare Supplement Telesales Script

Are you a telesales agent selling Medicare Supplement insurance over the phone? If so, you’re probably in need of a script to go by and to make your own. See a free, sample one below.


Agent: Good [morning/afternoon/evening], my name is [Agent’s Name] with [Insurance Company Name]. How are you doing today?

Prospect: [Response]

Agent: That’s great to hear. The reason I’m calling today is to provide you with some valuable information on Medicare Supplement insurance. Do you have a few minutes?

Qualifying Questions:

Agent: Before we dive in, I’d like to ask a few quick questions to ensure that this conversation is relevant to you.

  1. Are you currently enrolled in Medicare Part A and Part B?
  2. Are you looking for ways to reduce your out-of-pocket healthcare costs?
  3. Have you ever considered or purchased a Medicare Supplement plan in the past?

Introduction to Medicare Supplement:

Agent: Medicare is a great program, but as you might know, it doesn’t cover everything. There can be gaps in coverage, which can lead to unexpected out-of-pocket expenses. That’s where Medicare Supplement insurance comes in. It’s designed to help fill those gaps, so you don’t face surprise medical bills.

Highlight Benefits:

Agent: Here are some of the benefits of a Medicare Supplement plan:

  1. Coverage for out-of-pocket costs such as copayments, deductibles, and coinsurance.
  2. Flexibility to see any doctor or specialist that accepts Medicare, no referrals needed.
  3. No network restrictions.
  4. Coverage while traveling within the U.S.
  5. Stability, as these plans are standardized by the government, ensuring consistent coverage no matter which company you choose.
See also  One Simple Trick to Turn a Customer Into a Friend

Handling Objections:

(This is important as prospects might have concerns or reservations.)

Prospect: “I can’t afford another insurance premium.”

Agent: I completely understand your concerns about costs. However, consider the potential out-of-pocket expenses without a supplement plan. With our plans, we offer various pricing options to fit different budgets. Would you like to hear more?

Close & Call to Action:

Agent: Our goal is to ensure you have peace of mind about your healthcare expenses. With a Medicare Supplement plan, you can better predict your healthcare costs and avoid unexpected bills. Would you be interested in receiving a no-obligation quote to see how affordable it can be for you?

Prospect: [Response]

Agent: Great! I’ll just need some basic information to provide you with an accurate quote.


Agent: Thank you for considering [Insurance Company Name] for your Medicare Supplement needs. Once you’ve had a chance to review the information, please don’t hesitate to reach out with any questions. We’re here to help and ensure you have the coverage that’s right for you.


Agent: Thank you for your time today, [Prospect’s Name]. I appreciate the opportunity to share this information with you. Please remember, we’re just a call away whenever you’re ready. Have a great day!

Dustin DeTorres

Dustin DeTorres is the Co-Founder of Badass Insurance Leads. For over a decade, he's helped insurance agents across the USA close deals by generating leads for their businesses.